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An inside look at how the NBA became a social-media juggernaut
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How the NBA's Digital Strategy is Taking Over the World - Delucchi Plus
NBA Communications on Twitter: "Driven by its multi-platform digital strategy, the NBA finished the 2022-23 regular season with record-breaking engagement across the NBA App, NBA League Pass and NBA social media accounts.
A social hub as part of the fan experience of famous NBA team
NBA launches global 'NBA Together' campaign in response to Coronavirus pandemic | NBA.com
