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The Marketing Effectiveness of Social Media in the Hotel Industry: A Comparison of Facebook and Twitter - Xi Y. Leung, Billy Bai, Kurt A. Stahura, 2015
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Frontiers | Role of social media marketing activities in China's e-commerce industry: A stimulus organism response theory context
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The Effectiveness of Strategic Management and Leadership Style on Performance of Local Hotel Operators in Managing Hotel Unit Businesses in Ubud Bali, Indonesia
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